Taylor Swift
Photo: Glenn Francis / Wikimedia Commons CC BY-SA 4.0
“A warm, spicy sandalwood signature confirmed by award-show appearances and fan 'Easter eggs'.”
Taylor approaches fragrance like she approaches songwriting - layering unexpected notes to create something deeply personal. Her scent choices reflect the evolution of her artistic eras, from the sweet innocence of Wonderstruck to the sophisticated warmth of Tom Ford.
Did You Know
Swifties spotted her signature scent in a background shot during her 'Miss Americana' documentary
She's created three fragrances of her own: Wonderstruck, Wonderstruck Enchanted, and Taylor by Taylor Swift
Her current signature costs £155 - a departure from her more accessible early choices
Santal Blush
The ScentScape
The Story
The discovery of Taylor Swift's signature scent reads like one of her own Easter egg-filled narratives. In 2020, eagle-eyed Swifties watching her Netflix documentary 'Miss Americana' spotted a distinctive square bottle on her vanity - Tom Ford's Santal Blush. The internet exploded with detective work, fans zooming in on blurry frames to confirm their suspicions.
For four years, it remained unconfirmed celebrity perfume lore - until the 2024 VMAs. When asked about her signature scent, Taylor finally gave fans the confirmation they'd been waiting for, mentioning her love for Tom Ford fragrances. The £155 bottle features a creamy sandalwood base wrapped in warm cinnamon and exotic ylang-ylang, creating what perfume experts describe as 'sophisticatedly cozy.'
The scent perfectly mirrors Taylor's artistic evolution - from country sweetheart to pop phenomenon to indie-folk storyteller. Santal Blush exists in that same space: warm yet mysterious, approachable yet luxurious. It's the olfactory equivalent of a cashmere blanket in a candlelit room.
How We Know
First identified by fans in 'Miss Americana' (2020), later confirmed by Taylor herself at the 2024 VMAs when asked about her fragrance preferences.
Documentary spotting + Award show confirmation
Also In The Collection
Other fragrances Taylor has been spotted wearing
Tobacco Vanille
Tom Ford
Another scent Swift has allegedly told fans she wears; described as a warm and spicy fragrance.
Source: Elle →Flowerbomb
Viktor&Rolf
Swift has been rumored to have worn this floral scent throughout her 2013 Red Tour.
Source: Elle →Wonderstruck
Taylor Swift
Taylor's own discontinued perfume, noted for being a bubbly, candy-like citrus scent.
