Private Label

Private Label by Jovoy Paris is a bold, masculine-oriented fragrance defined by its intense leather, patchouli, vetiver, and papyrus accords. It opens with a powerful, medicinal dryness—sharp, earthy, and smoky—with a striking astringency that some find overwhelming. Over time, it evolves into a richer, more balanced composition where the leather and patchouli gradually soften into a warm, balsamic sweetness anchored by labdanum. The drydown carries a dry, sappy vetiver and sandalwood layer, giving it a refined, noir-like sophistication reminiscent of old leather-bound books or incense-laden rooms. Though the initial olfactory assault is aggressive, the fragrance displays exceptional longevity and strong projection, with some users reporting it lasting a full day and even resurfacing on clothing after several days. Most reviewers agree it is best suited for cooler months—autumn and winter—and evening wear, with its intensity making it inappropriate for any formal or work setting. Despite polarizing reactions, many praise its high-quality raw materials, exceptional performance, and unique character. It remains a standout for lovers of dark, complex, woody fragrances.