by Avon
Viva by Fergie is a crisp, unisex fragrance that leans strongly into clean, herbal, and masculine-leaning notes, making it stand apart from Fergie's other typically sweet, floral scents. The opening features bright bergamot and green herbal notes, quickly followed by a dominant lavender and mint presence that gives it a sharp, refreshing, and slightly cologne-like character. The drydown reveals a subtle woody vetiver and soft musk, creating a warm, clean, and slightly soapy finish that balances the initial coolness. Though marketed as a feminine fragrance, it's widely perceived as unisex or even masculine, with many users noting its similarity to men's colognes—particularly combinations of lavender, green notes, and vetiver. The scent is delicate and understated, with moderate sillage that projects gently rather than being overpowering. It fades quickly on the skin, lasting only a few hours, but lingers notably on fabrics like clothing or hair, making layering or spray-on-outerwear a popular workaround. Its fragrance profile is ideally suited for daytime wear, particularly in spring and summer, with a refreshing, crisp quality that evokes outdoor linen, fresh air, and subtle earthiness. It’s not a gourmand or sweetly floral scent, and it appeals most to those who enjoy clean, herbal, and fougère-inspired fragrances rather than traditional feminine florals.