Pure Style

Pure Style by Betty Barclay is a minimalist, clean-scented fragrance that evokes fresh linen, cool air, and subtle floral powders without sweetness or heaviness. It opens with a bright citrus and peach top note, quickly blending into a crisp, white floral heart of jasmine, lily-of-the-valley, and magnolia, all balanced by a soft woody-musky base. The overall impression is airy, abstract, and utterly unobtrusive—more akin to a quietly elegant body lotion than a traditional perfume. It performs reliably in the warmer months, particularly spring and summer, and wears well during daytime hours, making it ideal for offices or casual wear. While it lacks depth and long-lasting power, its performance is acceptable for a drugstore-style fragrance, lasting multiple hours on skin and significantly longer on fabric. A few describe it as overly sterile or generic, but many appreciate its calm, modern simplicity—comparing it to CK One or the refined minimalism of Paul&Joe Blanc.