Lavender Thorne
←
+
+
+
+
−
−
−
−
← Back to discovery
Viva la Juicy
by Juicy Couture
Viva la Juicy is a sweet, fruity, and floral gourmand perfume that opens with a vibrant blend of mandarin orange and wild berries, quickly evolving into a creamy, caramel-heavy base. The heart features white florals like gardenia, jasmine, and honeysuckle, balanced with just enough vanilla and sandalwood to create a warm, inviting, and slightly synthetic sweetness. It's often described as youthful, girly, and reminiscent of a freshly opened doll or candy, with some wearers comparing it to Bath & Body Works or vintage '2000s' nostalgia. While the bottle is praised for its elegant design, the scent itself is divisive—some find it a delightful, charming, and crowd-pleasing scent for everyday wear, especially in cooler months or for casual events, while others find it overly sweet, generic, and short-lived. The longevity is widely noted as weak, typically lasting only 2 to 5 hours on most skin types, with many needing to reapply. As a result, its popularity and appeal remain strong among fans of sweet, playful fragrances, but its limited performance may deter those seeking lasting power.
Pros
- +A charming, sweet, and feminine fragrance with a playful, youthful character that stands out in a crowded market.
- +A delightful opening with juicy mandarin and berries, followed by a soft, creamy floral and caramel base.
- +Perfect for mimicking casual, flirty vibes, especially for spring and summer, or for those who enjoy gourmand scents.
Cons
- −Extremely weak longevity, lasting only 2–5 hours on most skin types, requiring frequent reapplication.
- −Very synthetic or plastic-like drydown for some, with a cloying, generic sweetness that may become overwhelming.
- −Not suitable for formal or evening wear, and frequently criticized as too juvenile or overly sweet by discerning users.