Always & Forever

A clean, linear white floral that leans into lily-of-the-valley, gardenia, and freesia with a subtle musky drydown. The scent opens with a sweet, lush burst of floral innocence—much like standing in a blooming garden on a spring morning. On some skin it feels almost retro 70s shampoo, evoking faintly soapy, green freshness with a touch of creaminess. The fragrance evolves gently, maintaining a bright and clean profile without veering into cloying sweetness. It lingers with moderate to long sillage, and while the initial burst can feel overwhelming to sensitive noses, the dry-down tends to settle into something more balanced and wearable. The scent is strongly associated with romantic, nostalgic moments—often linked to summer days, rainy weather, or personal memories—making it more than just a fragrance, but a mood. Many describe it as having a protective, comforting presence, especially when worn during emotional or transitional times. Its strongest appeal lies in its ability to be soothing and deeply evocative, particularly for those drawn to pure, uncluttered floral compositions. It performs best in warm weather and on days with light breezes. Some users report pleasant, dreamlike impressions, while others find it too sweet or intense, especially when worn on warm or humid days. Overall, it's a perfume that divides opinions—those who appreciate its floral simplicity embrace it wholeheartedly, while others find it overpowering or chemically sharp, particularly if they have sensitivities to white floral notes. It is not a complex or nuanced scent but one that is consistent, continuous, and reliably floral in character. Despite its DIY vibe, the longevity is impressive, making it a favorite for repeated logging of moments and memories.