MEM

MEM is a fiercely complex, modern fougère that defies easy classification. It opens with a bold, almost confrontational burst of lavender, mint, and citrus, quickly layered with sweet ylang-ylang and champaca, creating a rich, tropical floral heart. This evolves into a deeply musky, animalic base dominated by civet, castoreum, and ambergris, with warm woods, vanilla, and resins adding depth. The scent is remarkably long-lasting, projecting strongly with an intense, unforgettable sillage that can persist for over 12 hours. Although marketed as unisex, its strong, polarizing character makes it more suited to adventurous wearers seeking something distinct and challenging. Some perceive it as sweet and gourmand, while others find it overwhelming and repulsive due to its animalic, medicinal, and urinous facets. Once the initial olfactory assault settles, it reveals a balanced, elegant drydown of musky amber and sweet floral woods. The performance is consistently outstanding, but the fragrance demands an open mind and a prepared skin to be fully appreciated. It's not for everyone and can induce discomfort or revulsion in sensitive wearers, yet enthusiasts often call it a masterpiece of olfactory artistry.