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Ever Bloom Ginza Flower
by Shiseido
Ever Bloom Ginza Flower is a delicate, fresh floral with a transparent, aqueous quality that feels both modern and nostalgic. The opening features crisp lotus and violet, evoking a watery, lightly sweet blossom that feels airy and innocent—like cherry jelly or dew-laden petals. As it develops, orange blossom and gardenia emerge with a smooth, powdery depth that carries a hint of vanilla-scented pudding. The base grounds the fragrance with musk and warm amber, but it remains subtle and restrained. The contrast between cool floral top notes and a gentle, warm musk creates a layered elegance that feels ideal for spring or early summer. On fabric, it lingers beautifully, holding its sillage with a soft, persistent glow. On skin, however, it tends to fade quickly—most users report it becoming faint within hours, with the most noticeable longevity occurring on clothing.
Pros
- +has a uniquely dreamlike, abstract floral character that stands out from typical perfumes
- +superior performance on fabrics, lasting up to several days
- +dry down is soft, warm, and comforting with a pleasant musky-amber base
Cons
- −poor longevity on skin, vanishing quickly even for a wearable scent
- −it is very sensitive to skin chemistry—some users report it becoming animalic or over-rich over time
- −it fails to project strong sillage, not suitable for warm days or nightwear