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Times Square
by Masque Milano
Times Square by Masque Milano is an unconventional, opulent fragrance that embraces a provocative, urban aesthetic. It opens with a bold clash of violet, fruity osmanthus, and a rubbery, leathery note—evoking the chaos of city life. The scent evolves into a warm, powdery heart with a gourmand sweetness from hazelnut and styrax, underpinned by sandalwood and guaiac wood. While some find it overwhelmingly sweet or candy-like, others appreciate its layered complexity, likening it to vintage lipstick, antique shops, or even a sensory journey through Times Square itself. Its projection is moderate to strong, offering a lasting presence that lingers near the skin. The fragrance has a real presence—the kind that gets noticed, sparks conversation, and leaves a memorable impression. It’s not a quiet or subtle perfume. It’s assertive, theatrical, and unapologetic in its beauty. Many note the central role of violet—raw, powdery, and deeply impactful—though some find it cloying or excessive. Others highlight how it brings in a refreshing shift, especially once it settles into a softer, rose-tinged, woody dry-down. The longer wear reveals a more balanced, wearable version, though it remains a departure from mainstream perfumery. Its character is closest to Guerlain Insolence or Frédéric Malle Lipstick Rose, but with greater intensity and urban edge. This is not a safe blind buy for those seeking elegance or clean florals—its beauty lies in its boldness, imperfection, and emotional intensity.
Pros
- +The scent is highly original and memorable, offering a true sensory experience rather than a conventional fragrance.
- +Longevity and sillage are above average, with lasting presence and moderate-to-strong projection.
- +The rich, layered development—especially the shift from bold opening to a softer, powdery dry-down—adds depth and character.
- +The composition appeals to those who enjoy unconventional, slightly dirty, or theatrical perfumes.
- +The background of woody, styrax, and sandalwood adds grounding and sophistication to the sweet floral base.
Cons
- −The scent is intensely sweet and fruity in the opening—some find it cloying, synthetic, or overwhelming.
- −The violets and rubbery osmanthus note can feel harsh or unpleasant to some, resembling glue or candy.
- −It’s not reliably wearable or elegant on all skin types; its intensity may not suit conservative or professional settings.
- −Some note a tendency for the scent to be one-dimensional or linear, lacking in balance for those seeking refinement.
- −The price perception aligns with many who find it overpriced for the type of scent offered.