by Lush
Rose Jam 2019 by Lush is a sweet, gourmand rose fragrance that captures the essence of jammy rose petals with a charmingly artificial yet edible quality. It opens with bright citrus and spicy notes, quickly settling into a rich, honeyed rose accord that feels both playful and bold. The geranium adds a vegetal freshness that keeps the sweetness from becoming overwhelming, though some critics note it doesn’t quite achieve a natural bloom. On skin, the scent performs moderately long, lasting several hours, and can leave a strong trail on clothing. Notably, the perfume version is more intense than the body spray or solid variants, with a sillage that remains prominent and sometimes intrusive—particularly in enclosed spaces. Fans describe it as reminiscent of Turkish delight, rose petal jam, or a layered candy-like sweetness, while others find it cloying, synthetic, or headache-inducing. In summary, Rose Jam is a concentrated, high-impact gourmand rose that caters to lovers of sweet, youthful, and fantasy-like scents. Its performance is solid, but its intensity and sweetness are not universally appealing. It’s ideal for those who enjoy bold floral gourmands and don’t mind a loud, candy-like trail. Those drawn to more natural or restrained rose fragrances may find the perfume overwhelming or one-dimensional.