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Hugo Now
by Hugo Boss
Hugo Now by Hugo Boss is a bright, aquatic fresh fragrance with a crisp citrus-cardamom opening, cool mint and watery notes, and a grounding Haitian vetiver base. It leans heavily into the blue aquatic trend, delivering an effervescent, lightweight impression that feels ideal for summer days. The scent evolves into a subtle, slightly spicy profile with cardamom revealing itself mid-way, which some find intriguing but others perceive as unbalanced against the fresh aquatic core. While it carries a pleasing, clean character and matches the vibes of Nautica Voyage and Bvlgari Aqua Marine, its performance is consistently short, fading quickly to a skin scent within 30–60 minutes. Longevity is moderate at best, and sillage remains intimate to moderate. The fragrance is widely considered a refined, lighter version of the original Hugo, offering a fresher twist on classic masculine DNA without being groundbreaking.
Pros
- +Delivers a clean, aquatic fresh character that suits warm-weather wear
- +Offers a light, non-overpowering profile with mint and cardamom adding subtle depth
- +Contains a vetiver base that grounds the fragrance, preventing it from feeling generic
Cons
- −Extremely short longevity, often fading to a skin scent
- −Sillage remains intimate, making it unsuitable for formal or evening settings
- −Some find the cardamom note clashing with the fresh aquatic base