by Jorum Studio
Phloem is a highly unconventional, sensory-rich fragrance that unfolds with a sharp, tarted sweetness reminiscent of stewed rhubarb, wild berries, and candied flowers. It begins with a bold, almost chemically vibrant green heat—similar to freshly toasted cumin, wet earth, and sharp peppery nasturtium—giving the impression of an intimate, raw, human scent that’s both earthy and seductive. The core presence of ambrette, sesame, and tonka bean weaves in a nutty, subtly savory undercurrent that softens the initial acridity into a gourmand-like, balsamic depth. Over time, the fragrance morphs into a layered, complex drydown—floral, powdery, and faintly musky—something that feels more like a lingering physical memory than a traditional perfume. Its longevity is substantial and stays perceptible well into the evening, with a notable presence throughout the day. Although some find the cumin note overpowering or challenging, it’s rarely animalic or unpleasant to those who appreciate spicy, tactile, and unfiltered scent experiences. The blend is not sweet in the classic gourmand sense—it leans natural, almost medicinal at points, with a brilliant, radiant freshness that commands attention.