Au

Au by Ted Baker presents a soft, powdery floralcore with prominent clove and bergamot in the opening, leading into a warm, musky, vanilla-tinged base. The construction is delicate and refined—qualities often praised as elegant and ‘creamier’ than its Gucci Pour Homme II inspiration. It features a smooth, spicy-citrus top that quickly fades, leaving a faint, skin-scented impression of white floral, vanilla, and clean woods. While the scent draws strong comparisons to Gucci Pour Homme II, it lacks depth and long-term projection, resembling more of a whisper than a presence. The sillage is moderate to strong briefly, but this fades rapidly. It’s most appreciated in cool weather, particularly winter, where its powdery, warm, and slightly sweet character shines. The fragrance is generally considered unisex in tone but is skewed toward male audiences based on user demographics. Its performance is notably weak, with most users reporting limited longevity and modest sillage. Despite its shortcomings in durability, several find it unique, subtle, and refreshing—especially those drawn to lesser-known, softly spicy, floral musk blends.