H&M Above The Clouds

H&M Above The Clouds is a very light, clean-scented fragrance that closely resembles Byredo Blanche, with a dominant powdery-musky profile evoking freshly washed laundry, cotton flowers, and subtle spice. It opens with a bright, slightly soapy floralcy reminiscent of white cotton sheets and cotton bloom, and as it dries down, it settles into a soft, dry musk with a hint of sweet rose and amber. The impression is shockingly synthetic and laundry-like, with some noting it smells akin to Ariel washing powder or public restroom soap, though others find it comforting and non-offensive. Users consistently report it lacks warmth, depth, and emotional dimension—some find it too steely or chemical in the opening, while others appreciate the lightness and the sense of cleanliness it imparts. Longevity is moderate on skin (around 3–5 hours) and extends to 7 hours on fabric, making it ideal for spritzing on clothing or as a room or linen spray. There’s a distinct divide in opinion: some praise it as an affordable, reliable dupe for Blanche-like scents, while others find it bland or smoke-like, with little projection and insufficient staying power for a wearable scent.