Spice Must Flow

Spice Must Flow is a bold, unisex fragrance centered around a deep, warm rose accented with cardamom, ginger, and incense. It opens with a vibrant, slightly spicy burst of cardamom and ginger—felt more as a sharp, aromatic warmth than heat—before gradually settling into a rich, smoky, and softly gourmanded rose. Incense gives the drydown a mystical depth, balancing the sweetness and lending an almost incense-laden, chapel-like resonance. The fragrance is never cloying despite its gourmand undertones, and its personality leans more toward a mysterious, romantic exoticism, evoking desert markets, ancient rituals, and the literary grandeur of Arrakis. Longevity is excellent, lasting up to 14 hours on skin with a moderate to strong sillage, especially during the first few hours. Despite its name and inspiration, it doesn't feature prominent cinnamon—some describe it as a metaphorical “spice” rather than literal—though cumin and oud hints appear on select wearers, adding to its complexity and potential for individual interpretation. It’s both sophisticated and dramatic, making it ideal for evening wear, special occasions, or colder months.