African Magic

African Magic delivers a bold, spicy leather fragrance with a modern, performative edge. It leans heavily into cumin and cardamom, creating an intense, animalic warmth that lingers through winter and cool autumn evenings. The leather note is front and center, more pronounced than in the original African Leather by Memo, giving this scent a rugged, dramatic character. It performs exceptionally well, projecting strongly and lasting beyond six hours on most skin types, making it ideal for nighttime wear and colder seasons. Despite some users finding the cumin note overpowering or unblended—making the fragrance feel slightly messy or one-dimensional—many appreciate its affordability, boldness, and strong sillage, likening it to a spiritual successor to Memo’s African Leather. The inclusion of saffron, oud, vetiver, and musk adds depth, contributing to the warm, aromatic, and slightly boozy dry down that many find intoxicating. However, the fragrance lacks the smoothness and refinement of the original African Leather. The balance between notes is less harmonious, with a heavier animalic and spicy profile that may feel too aggressive for those seeking elegance or subtle diffusion.