Midnight Bloom

Midnight Bloom by Victoria's Secret is a woody, white floral body mist with a sweet, powdery-creamy opening that leans sharply masculine at first. It shares strong similarities with Ariana Grande's Cloud—especially in its airy, ozonic character—but the lack of coconut gives it a more structured, wood-infused dry-down. The scent is often described as a refined, less sugary version of Cloud, with notes of datura, resinous woods, and powdered sugar. Some find it subtly close to Baccarat Rouge 540 or Burberry Her, offering a crisp, clean, almost clinical edge in the opening. It’s praised for its layered depth, sharpness, and versatility, especially when layered with other perfumes. The longevity is moderate on most skin types, though users report variance—from a faint 3 hours to 6 hours in some cases. Performance is inconsistent, with some noting quick dissipation, while others describe strong sillage and lasting power.