My Ju-Ju

My Ju-Ju by Indult presents a boldly synthetic, sugary-sweet olfactory experience that evokes childhood nostalgia, primarily through its powdery, vanilla-laced plastic-like opening. The scent is described as resembling new Barbies from the early 1980s, with strong notes of citrus, vanilla, and floral elements, especially lily of the valley and hedione, deeply interwoven with an underlying rubbery or vinyl tone. While some find it elegant and reminiscent of vintage French femininity—comparable to a refined, mature woman’s scent—the dominant impression for many is one of synthetic 'plastic doll' or 'bug spray' character. Longevity is moderate to long, with lasting over 12 hours for some, and sillage is modest, making it suitable for intimate or daytime wear, though many feel it is best experienced at night. The scent stands out clearly in its uniqueness, but carries a distinct risk of being perceived as unpleasant or overly synthetic. One of the strongest aspects of My Ju-Ju is its extraordinary consistency in evoking a specific emotional or sensory memory—childhood innocence, playful nostalgia, and slightly artificial sweetness—making it highly polarizing. Some users report the scent becoming more refined and appealing throughout the day, with the vanilla and amber dry-down offering a smooth, warm finish. Others find the synthetic top notes overwhelming, especially those sensitive to plastic, rubber, or overly sweet fragrances. The perfume appears to resonate most deeply with collectors of quirky, doll-like scents and those drawn to fantastical gourmands with vintage flair.