Flam

Flam by Memo Paris is a softly radiant white floral fragrance with a clean, sweet, and slightly powdery character, dominated by jasmine sambac and enveloped in warm amber, vanilla, and subtle cedar. The opening features a bright, citrusy burst of bergamot and bitter orange that fades quickly, leaving behind a delicate, soft floral core reminiscent of freshly laundered linen or a quiet Mediterranean garden. The scent lingers close to the skin, offering moderate sillage and a restrained longevity—most users report moderate wear, with some noting the scent fades noticeably after a few hours. It evolves into a gentle, ambery-vanilla drydown with a faint hint of woody warmth and powder, creating a comforting, almost skin-scent quality. While many compare it to Alien by Mugler in its minimalist jasmine-forward design, Flam feels more airy, warmer, and less intense—ideal for daytime wear, spring, and early summer. It is versatile enough for offices or casual outings, though some find its profile too subtle or unremarkable for their taste. Despite its delicate balance and elegant construction, several users express disappointment at its underwhelming performance and high price point.