Love

Love by Lush is a bold, intensely sweet gourmand scent centered around bright citrus and lemongrass, with vibrant apple, cinnamon, and floral notes. The opening is overwhelming and sharp—dominated by sugary lemongrass and crisp bergamot—which many users find overpowering and reminiscent of overly sweet lemonade or even medicinal notes. Over time, the scent mellows into a warmer, richer blend of apple, cinnamon, jasmine, and ylang-ylang, creating a creamy, almost candle-like dry-down that lingers impressively. It shows a strong character shift, leaning into smoky, resinous, and candied florals that some describe as artistic or emotionally layered. The fragrance is widely considered unisex, with definite appeal to older women and younger men who prefer bold, sweet, and slightly unconventional scents. Despite its high sillage and longevity, the sharp initial burst makes it best worn in spring and summer, especially during the day. Some users enjoy it for its uplifting, playful, and nostalgic qualities, while others find it too sweet or intense to wear regularly. The consistency of notes across different users' experiences suggests the scent is both rewarding and divisive—those who align with its energetic, gourmand personality often become devoted followers of Lush's ‘obsession’ cycle.