Hailey Bieber
Photo: Billboard / Wikimedia Commons CC BY 3.0
“The olfactory equivalent of her 'glazed donut' aesthetic - refined, luminous, and dewy.”
Hailey approaches fragrance like skincare - clean, luminous, and effortlessly chic. Her scent choices reflect the same dewy, 'glazed' aesthetic that made her Rhode skincare line famous.
Did You Know
Her signature scent mirrors her famous 'glazed donut' skin aesthetic
She revealed her fragrance secrets to Harper's Bazaar in an exclusive interview
She's been a brand ambassador for YSL and Versace fragrances
Fleur Narcotique EDP
The ScentScape
The Story
Hailey Bieber didn't become the queen of 'glazed donut' skin by accident. Every element of her aesthetic is carefully curated - including her signature scent. In a revealing interview with Harper's Bazaar, she named Ex Nihilo's Fleur Narcotique as the fragrance she constantly returns to.
At $365, it's not an impulse purchase. But understanding why Hailey chose this particular scent reveals everything about her approach to beauty. The fragrance opens with fresh lychee and bergamot - bright, dewy, alive. It's the olfactory equivalent of her Rhode skincare philosophy: that first burst of hydration that makes skin glow.
The heart unfolds into peony and jasmine, classic femininity with a modern edge. There's nothing old-fashioned about this floral arrangement - it's crisp, clean, contemporary. The kind of flowers you'd find in a minimalist Calabasas mansion, not a grandmother's garden.
What makes Fleur Narcotique truly addictive is its dry-down: a musky, woody base that settles into the skin like a second layer. It doesn't announce itself across the room. Instead, it pulls people closer, making them wonder what that incredible scent is.
That pull-them-closer quality is pure Hailey - confident enough to let people come to her, rather than demanding attention. The fragrance version of her beauty philosophy: luminous, refined, impossibly chic.
How We Know
Hailey personally confirmed this as her go-to fragrance in interviews with Harper's Bazaar and other publications. Great tie-in to her Rhode skincare brand and 'glazed donut' aesthetic - the fragrance version of her beauty philosophy.
Direct interview confirmation
Also In The Collection
Other fragrances Hailey has been spotted wearing
Cloud EDP
Ariana Grande
In 2021, Hailey admitted to Sheer Luxe that she adores Ariana Grande perfumes, specifically calling Cloud an 'all-time favorite.'
Source: Scentbird →Libre Flowers & Flames EDP
YSL
In a 2024 Vogue interview, Bieber was spritzing YSL Libre Flowers & Flames and had just returned from a shoot for the scent's digital campaign.
Source: Scentbird →Dylan Turquoise Pour Femme EDT
Versace
Hailey starred as the face of the Versace Dylan Turquoise campaign, personifying the refreshing fragrance with her vibrance and style.
Source: Scentbird →
